A fresh take on protein: lighter, brighter, and genuinely different.
True Protein, one of Australia’s leading natural supplement brands, is launching its new fruit-flavoured protein bar range, a bold departure from the dense, chocolate-heavy bars that have long defined the category.
Built on the same wholefood formula behind True Protein’s original bar, which has earned more than 1,500 five-star reviews, the new range brings a lighter, fruit-first sensibility to high-performance snacking.
The result is a bar that tastes like it belongs in the fresh produce aisle, not the supplement shelf.
“Protein bars have become predictable,” said Lachlan Cornwell, COO at True Protein.
“We wanted to create something lighter, satisfying and different.
The most common reaction from people trying these for the first time is: ‘This doesn’t taste like a protein bar.’
That’s exactly what we were going for.”
Wholefood ingredients, without compromise
Like the original, the new fruit-flavoured bars are made with 100% natural whole foods, almonds, dates, chia seeds, and Himalayan pink salt, combined with a premium blend of whey protein concentrate and hydrolysed collagen.
Each bar is designed to support lean muscle growth, post-workout recovery, and gut health, with a macronutrient profile high in protein, healthy fats, and fibre.
Fresh, vibrant and unexpected
Where most protein bars lean into indulgence, the new range leans the other way.
Fruit-forward flavours, a lighter bite, and clean ingredients make these bars as at home in a lunchbox as they are in a gym bag.
Stockists
True Protein’s bars will be available at https://www.trueprotein.com.au/
About True Protein
From humble beginnings to becoming one of Australia’s most trusted wellness brands, True Protein is the vision of Northern Beaches-based entrepreneur Ben Kierath.
His mission was simple: create clean, natural, Australian-made supplements in a market flooded with overly processed, additive-laden products.
Eleven years ago, Ben returned home after six and a half years in the UK and noticed a glaring gap in the local supplement industry.
“Every product I found on the shelves was packed with preservatives and artificial ingredients,” Ben recalls.
“I knew there would be a place in the Australian market for something clean, natural and local, so I took inspiration from some of my favourite UK products and I added in what I thought was missing.”
The result was True Protein, a brand built on transparency, quality and commitment to helping people live healthier lives.
“From the start, the goal was to create a world of healthier people,” says Ben.
“I wanted to create products that are clean, science-backed and completely free from unnecessary fillers and artificial ingredients.”
While True Protein first gained a loyal following among athletes and gym-goers, the brand has since expanded to offer a comprehensive wellness range for everyday Australians, staying agile and evolving with consumer needs.
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