Novelty magnets banned from sale due to danger to children

Health Reporter Jordanna Schriever
August 23, 2012
The Advertiser

PARENTS should immediately dispose of powerful magnetic balls which can cause injury or death if swallowed, Kidsafe SA has warned.

The State Government yesterday imposed an interim ban on the products, which are marketed as “rare earth” magnets and sold in packs of more than 100 under various names including BuckyBalls, Neocubes and Neodymium.

KidsafeSA chief executive Helen Noblet said despite not being marketed at children, the balls had been accidentally swallowed by toddlers and teenagers.

“If parents have them, I would suggest, especially if they have young children, they get rid of them because they really are dangerous,” she said.

Late last year, a Queensland toddler died after swallowing the magnets, which are about 5mm in diameter.

Ms Noblet said she was aware of serious swallowing incidents in SA. Acting Business Services and Consumers Minister Patrick Conlon said he was also aware of incidents.

The balls cost up to about $30 and are usually sold at novelty and gift stores.

Fines for anyone caught selling the balls will range from $1200 to more than $1 million.

The ban is effective immediately, and applies to any supply of the magnets for the next 60 days. A permanent nationwide ban is then expected to be introduced.

For more information consumers and suppliers can visit www.productsafety.gov.au