7-Eleven Australia has teamed with Mattel to bring the global 7-Eleven x Hot Wheels collaboration to the country for the first time.
The collectible, a 2017 Nissan GT-R (R35), will be available in 7-Eleven stores nationwide from Friday, August 7th, while stocks last. It features 7-Eleven’s logo emblazoned on the hood and sides, a livery designed to appeal to car enthusiasts and collectors alike.
Rob Kirby, Head of Category at 7-Eleven Australia, said this marks a big step in expanding its toys and collectibles offering, and it’s a milestone moment for the category at 7-Eleven.
“We saw just how many customers globally loved the first release out of the United States, and we can’t wait to see local collectors racing in to get their hands on this exclusive 2017 Nissan GT-R (R35).
“Car culture is important to a large number of our customers; this is all about giving these fans something unexpected and collectible, right alongside their coffee and snacks.”
Libby McEniry, Director of Marketing Activations, Asia Pacific at Mattel, said the collaboration reflected the brand’s global fan base.
“Fans are at the heart of the Hot Wheels community, and we’re excited to bring this collaboration to Australia for the first time.
“Working with 7-Eleven Australia allows us to offer local fans an exclusive collectible that celebrates both the passion and creativity of Hot Wheels enthusiasts.”
To mark the launch, 7-Eleven Australia and Mattel will host a car meet at 7-Eleven Rowville (812 Wellington Road, Rowville VIC 3178) on Sunday, August 9th. The event will feature a life-size replica of the collaboration vehicle, along with exclusive Hot Wheels and 7-Eleven merchandise giveaways for attendees.
Customers can purchase the model for RRP $9.95, or $7.11 for My 7-Eleven members.
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