Zero Minimum the perfect choice for Euro

Euro café in Sydney’s CBD has been in business for fifteen years, servicing the numerous offices that populate the busy George Street and surrounds. Our customers primarily consist of office workers who head down to the upper lobby to get their caffeine hits or a bite to eat from the fresh deli, offering breakfast or a lunch.
A typical day at Euro will see a combination of seated groups huddled deep in conversation under the glass-roofed lobby or individuals dashing through to grab a coffee just in time for their next meeting. One thing that Euro customers have in common is that they enjoy excellent service and consistently delicious food and refreshments.
The person who ensures that both these components of the business are being met is Usha, who has managed Euro for seven years. As a part of her desire to serve her valued customers as best she can, the decision was made in January 2016 to adapt to the ever-evolving habits of Aussie consumers and committing to a zero dollar minimum spend.
Proudly displaying a ‘No Minimum Spend’ sign at the point of sale, Usha welcomes her flurry of regulars, citing these relationships as the favourite part of her job.
“I love seeing satisfied customers. Card payments are the most popular method of payment for our customers, more specifically, tap and go, which is hugely popular. Previously, we did have a minimum spend but as the prominence of tap and go payment systems and usage increased, we jumped at the chance to improve payment offerings and in turn, customer experience. Now, as people realise they won’t be charged a fee for simply grabbing one of two items, they leave even more satisfied. As a direct result, we’ve seen our customer and sales increase since January 2016.”
The removal of a minimum spend was a no-brainer as she knows her customers no longer carry cash with them consistently. Usha admits that it’s become increasingly difficult to tell customers that they will be charged for spending their own money, noting that people are carrying less and less cash.
“Euro Café prides itself on providing customers with an array of choice; from skinny, soy, gluten-free or on-the-go, and payment method is no different. Removing the minimum spend has allowed Euro café to serve up something special, and transform itself into a business that is the place to go. Looking forward, in the next few months, we will potentially go cashless.”
About Zero Minimum Campaign
The Zero Minimum Campaign is a commitment from businesses to their customers that they are welcome to pay whichever way they want – without restrictions. The campaign arrived on the back of new research commissioned by MasterCard, which revealed Australian businesses are missing up to forty percent of their business by not offering consumers the choice to make payments of any size with their choice of payment form. Participating retailers will offer consumers the choice to embrace the speed and convenience of using cards for all sized transactions with no minimum spend requirement.