Woolworths has pinpointed “impulse buying” as an important revenue source for FY19, and in a briefing with suppliers has encouraged grocery manufacturers and brand owners to innovate around special occasions such as entertaining at home and family celebrations to drive sales at the check-out. It has begun to engage more deeply with suppliers — especially those that make confectionary, biscuits, snacks and beverages — so that it can bolster the offer and win consumers from convenience rivals such as 7-Eleven and corner stores.
Source: The Australian.
Posted in Industry News
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