OTR TO DIGITALLY TRANSFORM STORES WITH BLUE YONDER AI

OTR Group will implement Blue Yonder’s AI-powered solutions to improve in-store operations across its network.

The move aims to enhance demand forecasting, inventory management, and product assortment at approximately 1,000 service stations nationwide.

Through Blue Yonder’s solutions, OTR Group will use AI and machine learning to forecast demand by SKU, store, and day, optimise inventory levels, and better manage the impact of new or discontinued items.

The platform will also support rapid implementation and integration across the retailer’s operations.

Natalie Dalbo, Chief Customer Officer at OTR Group, said following the acquisition of convenience store networks from Coles as well as OTR and SMGB, there was a need to standardise range management, demand forecasting and fulfilment processes on a single platform for its Category and Supply Chain teams.

“We needed to replace legacy systems with integrated solutions that could meet current and future needs to optimise end-to-end product availability across our store network.

Blue Yonder solutions met all our requirements, both from a focused capability and a broader technology perspective.

Antonio Boccalandro, President, APAC, Blue Yonder, said OTR Group is leading a game-changing transformation of its convenience retail network, focused on customer centricity, and they are proud to welcome them among their customers.

“Blue Yonder solutions for retailers are engineered to scale, perform, and operate under the highest volumes seen on the market.

They transform store operations with a composable approach, delivering rapid time-to-market, enhancing scheduling and automation tasks like inventory management and planogram updates, which are essential for increasing customer satisfaction, advancing store operations, and driving profitability and rapid return.

We cannot wait to support Viva Energy in accelerating their ongoing digital transformation.”

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