SARAH GRIFFITHS
22 January 2015
MAILONLINE
Study shows cinnamon-like scents makes shops feel more crowded and consumers less powerful, so they buy more to compensate
‘Warm’ smells also cause people to buy more luxurious products
Researchers in Singapore found people are more likely to make emotion-led purchases like clothes, if prices are rounded, such as £50
Specific prices like £98.76 appeal to people making practical purchases
Colourful adverts are most effective at driving shoppers to spend
Ohio State University said monochrome ads make people focus on essential aspects, so they are less likely to upgrade to get frivolous extras
If you have ever walked out of a shop laden with bags of treats that you didn’t really need, you may have fallen for one of many marketing tricks designed to make you part with your hard-earned money.
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