Darren Davidson
September 12, 2012
The Australian
NETWORK Ten is to launch a live home shopping channel selling viewers products from brands including Toshiba and Charlie Brown.
The free-to-air network is teaming up with the TVSN (Television Shopping Network) home shopping channel on the new channel, set to air from September 24.
It will air on Ten’s datacasting service Channel 14 and broadcast 24 hours a day, seven days a week, with 12 hours of live Australian content every day.
Advertisers also include Napoleon Perdis and Royal Doulton.
“TVSN is a strong, well-established brand and a great partner for Network Ten,†Ten chief operating officer Jon Marquard said.
“We are looking forward to a long, successful relationship with TVSN, including the creation of new opportunities for Network Ten’s advertisers.â€
Chris Eade, chief executive of TVSN owner Direct Group, said: “Our partnership with Network Ten heralds an exciting new phase in the growth of TVSN and Direct Group.”
TVSN specialises in selling products in fashion, health, beauty, kitchen, electronics, homewares, and jewellery on a Foxtel channel.
The audience ratings for the free-to-air channel will not be captured in Ten’s OzTAM ratings results.
The government licenses datacasters to provide services that are different from traditional television broadcasting services.
Free-to-air broadcasters cannot purchase spectrum for datacasting services but they can use their digital television spectrum to provide datacasting services.
Ten will be required to pay a charge for datacasting on their digital spectrum.
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