Suning, Metcash sign agreement

Source: www.insidefmcg.com

Metcash and China’s retail giant Suning Holdings Group has announced their partnership to bring more quality Australian and New Zealand products to Chinese consumers. Both companies will promote Aussie products procured by Metcash to all available channels both online and offline. They have set initial three-year revenue goal of AU$60 million. “The cooperation with Metcash will allow us to provide more Australian and New Zealand brands with the opportunity to enter Chinese market through the retailing platform that Suning developed,” said Steven Zhang, vice president of Suning International. Furthermore, Suning and Metcash plans to set up an Australian Pavilion store on Suning.com, which will enable easier shopping for Chinese consumers to purchase from a wider range of Australian and New Zealand products. It will include groceries, fresh produce, alcoholic beverages, personal care items, cosmetics and other consumer goods. Suning will handle the storage, promotion, marketing and logistics. During Zhang’s visit in Australia, they also went to the Community Co factories, a Metcash-owned brand of quality food, water, dairies and other daily goods. The brand plans also bring Community Co to China. Suning and Metcash will identify and jointly fund charities to support and contribute to local Chinese communities and those in need.