Grocery retail is undergoing a revolution, driven by mergers and acquisitions, as well as evolving shopper expectations. This is sure to continue over the coming years. Our sector is built around shoppers and their ever-changing habits, attitudes, tastes and preferences — they sit at the heart of the industry after all.
Shoppers are more time-pressed, health and socially conscious and digitally engaged than ever before. The industry has an increasing responsibility to stay ahead of their future needs and then fulfil them to stay relevant.
But to serve the shopper of the future we must first understand them, which is why we have dedicated our next instalment of the IGD Futures series to this topic.
Read More: Shoppers of the Future
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