SHINE LAUNCHES NEW 330ML RANGE AS DEMAND BOOMS FOR BETTER ENERGY & NOOTROPICS

SHINE PRESS RELEASE 20/10/2020

Australia-based natural nootropics beverage company, Shine has just nationally launched a new 330ml bottle size in 3 flavours:

• Blueberry Lemonade 
• Peach Passionfruit
• Tropical Coconut

The biggest trends in the FMCG industry are all focused on healthy and functional ingredients and consumer benefits. Consumers are getting smarter, they’re becoming more wary of what they put into their bodies; and with no added sugar, artificial colours or flavouring and packed full of natural, age-old functional ingredients (known as ‘nootropics’), Shine energises and awakens the mind and helps consumers think, feel, and do better.

“Nootropics are the future of functional drinks” – Mintel Insights, October 2020

The new range was developed in response to the growing popularity of Shine’s original 100ml shot and 400ml sparkling range and is designed to appeal to customers searching for better sources of energy and greater varieties in size and flavours. The new range has a lower RRP which will encourage trial and serve as an entry to the category and brand.

Steve Chapman, CEO & Co-Founder of Shine Drink says that Shine’s growing popularity comes from its ability to satisfy two dominant consumer needs in today’s market. 

“The energy drink market has evolved considerably over the last 3-5 years. We’re leading busier lives than ever before and at the same time we’re more health conscious than ever,” says Chapman. “Those are two lifestyle factors that would normally be at odds with one another, but natural nootropics do an incredible job of providing the energy needed to manage a busy lifestyle without compromising on health.” 

The recent impacts of COVID-19 have also further contributed to the strong demand for Better Energy products that provide a natural alternative to traditional energy drinks and coffee.

The Shine+ 330ml range is designed for anyone seeking a better energy source; from the health-conscious consumers (those seeking ‘better-for-you’) as well as consumers who are looking to make a change from traditional energy drinks to a better energy boost on the go.

The new range will hit shelves nationally in 7-Eleven, Coles Express, Zambrero, EG Group, selected Coles Supermarkets and Woolworths Metro during the month of October 2020 and retail for $4.95 RRP per bottle. There are more flavours and retailers due to launch before the end of the year. Shine can be found Australia wide in over 5,000 and online at www.shinedrink.com.