Shell said that once it owns the program, it will have the ability to work directly with participating brands.
Shell Oil Products U.S. (“Shell”) has signed an agreement to acquire the Fuel Rewards loyalty program from PDI Technologies and Excentus Corporation, according to a press release.
Fuel Rewards is a rewards program offered at over 12,000 participating Shell locations where members can save cents-per-gallon off on fuel.
The program also includes stackable bonus offers from participating restaurants and retailers in addition to access to VIP experiences, gift cards and more.
Barbara Stoyko, senior vice president, Shell mobility & convenience Americas said: “Customer loyalty is a key driver of growth to our business and our wholesalers’ businesses across the Shell network, and the signing of this agreement demonstrates our long-term commitment to our mutual success.
After the transaction is completed, we will continue developing the Fuel Rewards program to meet the changing expectations of our customers and further align it with the needs of our business in a competitive market.”
Shell said that once it owns the Fuel Rewards loyalty program, it will have the ability to evolve the program and work directly with participating brands.
“We look forward to our continued work together with PDI Technologies and want to thank the team for their collaboration and innovation over the past 13 years, resulting in an award-winning loyalty program that has delivered over $3 billion in fuel savings for 35 million members,” said Stoyko.
Jimmy Frangis, CEO, PDI Technologies said: “It has been an honor to build and develop one of the most innovative loyalty programs in our industry and beyond.
We’re incredibly proud of our talented teams at PDI and Shell, and we look forward to supporting the program’s continued evolution and success.”
PDI will remain the technology and service provider of the Fuel Rewards loyalty program and will continue to work closely with the Shell team and other stakeholders.
The acquisition is subject to closing conditions.
Last week, PDI Technologies announced its acquisition of P97 Networks LLC.
Founded in Houston, Texas, in 2012, P97 Networks is a “leading mobile commerce and digital marketing platform provider for the convenience retail, automotive and fuel markets.”
The P97 platform is a cloud-based solution that enables brands to securely connect with consumers through mobile devices, said PDI.
“In addition to serving fuel retailers, P97 innovates across the transportation sector with solutions in development for fleet, connected cars and electric vehicle charging.”
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