October 25, 2018
Inside Retail Asia
Shell Malaysia has opened its first unmanned Select convenience store.
Located at Shell Tezz Enterprise on Jalan Tun Razak, the store trades 24-seven and is powered by technology from BingoBox.
Customers can select goods from the shelves and place them on the store counter which automatically calculates the price. Payments can be made by debit or credit cards, or by BingoBox’s mobile app.
BingoBox is based in China and has launched in Malaysia through a joint venture with local company Scientific Retail.
“Using BingoBox Retail Technology, we can provide customers with a seamless shopping experience when they are at Shell at any time of the day,” said CEO of Scientific Retail, Ng Seong Ping.
Shell Malaysia MD Shairan Huzani Husain said the technology will improve customer service.
“Our Shell site employees now have more time to attend to customers’ needs, thus ensuring they are able to leave our station a little happier,” he said.
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