Safeway, ExxonMobil Partner For New Fuel Rewards Program

CSD Staff
Jan 31, 2013

“By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings,” says Safeway spokesperson.

Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump.

Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon or Mobil locations. This new loyalty program will help maximize the value and savings provided to Safeway and ExxonMobil customers through the combination of convenience and rewards.

In September 2012, Safeway surveyed 1,042 Americans ages 23 to 55 with a driver’s license and discovered that one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people drove out of their way to purchase more affordable gas, and 76% of consumers said they would change where they grocery shop and purchase gas to save money. With more than a quarter of consumers spending up to $175 on gas and up to $300 on groceries each month, saving money is important.

“Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars,” said Mir Aamir, president of Customer Loyalty and Digital Technologies at Safeway. “By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings.”

“As one of the largest grocery retailers in North America, Safeway is an ideal partner, allowing us to reach consumers with a compelling new loyalty offering in the markets and cities where we both have a strong brand presence,” said Simon Smith, Americas retail director, ExxonMobil Fuels, Lubricants and Specialties Marketing Co. “Through this program, consumers can achieve meaningful savings on their gas and diesel purchases simply by shopping at Safeway.”

Reward Points are easy to earn by purchasing groceries, qualifying gift cards and pharmacy items with a Safeway Club Card and are easy to redeem at participating Exxon and Mobil locations. For every 100 points earned by shopping at Safeway with a Safeway Club Card, shoppers get a 10-cent per gallon Reward. Shoppers can use up to one dollar per gallon in Rewards on a single fill-up at a participating Exxon or Mobil location with a maximum of 25 gallons and a limit of one vehicle per transaction. Reward Points can be earned by shopping at Safeway stores in the following ways:

• Grocery shopping at Safeway stores rewards shoppers with one point per one dollar spent on eligible purchases.

• By purchasing qualifying gift cards, shoppers receive two points per one dollar spent.

• Every $1 spent on eligible pharmacy items equals one Reward Point.

Shoppers can redeem their Reward Points by simply swiping their Safeway Club Card or by entering their linked phone number at the pump before fueling up. This loyalty program is currently available throughout the Mid-Atlantic region.