Refocus Your Marketing Strategy

Restaurant chains today spend the bulk of their marketing budgets on getting customers into their stores, but limited resources to drive customer behavior once they arrive. King-Casey has proven that focusing your marketing investments on store level marketing tools (menuboards, exterior and interior merchandising) you can positively impact your restaurant’s average unit volume.
In response to the overall turmoil and traffic declines facing the restaurant industry, King-Casey has broadened its competencies by developing a comprehensive suite of consulting and design services to help restaurant and foodservice brands optimize their store level marketing tools.
The below summarizes the breadth of services King-Casey can bring to you. If these competencies are of interest to you, let’s set up a call. Just say the word, and we will schedule a phone date with you.
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In-Depth Data Analytics
Our data analytics team uses revenue and profitability analysis and forecasting methods to complete an existing situational review that identifies opportunities for growth in menu item prioritization, simplification and merchandising featuring. We additionally can provide forecasting, menu and promotional performance reviews, and profitability auditing. We work on an on-going basis with clients to ensure menus and merchandising continue to be optimized as offerings change or promotional cycles occur.
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Pricing Elasticity Analysis
Our revenue management team uses a patented science and significant industry experience to offer a unique analytics process to help restaurant brands increase profits by making the correct pricing decisions for their menu items. We can optimize profit at the restaurant level and increase revenue without eroding traffic, transactions or consumer value perception.
Site Audits
We conduct site audits at select locations to obtain a thorough understanding of your existing store level marketing tools, restrictions and areas of opportunity. We will conduct an assessment of your current marketing practices and store level communications and provide recommendations to achieve better results.
Menu Strategy Review
Our team will review your current menu strategy to determine if and how it is addressed on your menuboard and throughout your store environment. If needed, our menu strategists will update (or create from scratch) a menu strategy documenting how the various F&B products you sell will contribute to your business objectives.
Visual Communication Evaluation and Design Strategy Development
Using a large and proprietary best-practice database, and following a structured, scientific process, our visual assessment team will identify the strengths and weaknesses of your current menuboard and path to purchase communications, and make specific, actionable recommendations to optimize customer comprehension, increase sales, profits, average check and speed throughput.
Scientific Consumer Insights
Our research team draws from the sciences of eye-tracking, ethnographic studies, video behavioral studies, guest surveys, qualitative and quantitative research to understand guest attitudes and behavior regarding your store level communications. We can identify the most significant opportunities for communications improvement. And we can validate and prioritize those new strategies that will result in the greatest sales growth.
​About King-Casey
​For more than half a century, we have been helping companies build competitive brands by dramatically improving the customer experience. Our highly creative solutions are firmly grounded in insights derived from hard data about consumer behavior. Our solutions are designed to delight your customers and help you achieve your business objectives. We provide a complete range of services including assessment, research, branding, visual merchandising, retail prototype design, and rollout. We will help you develop creative, innovative solutions that result in increased customer loyalty, higher sales and greater return on investment. We can make a positive impact on your business while exciting your customers with fresh, innovative and competitive design solutions. Be sure to visit our website: www.king-casey.com.
For more information please contact:
King-Casey (USA), Tom Cook, Principal, T: +1 203 571 1776 or email tcook@king-casey.com