Chris Medenwald, PhD
February 22, 2017
Walmart looks pretty determined: marching out a series of initiatives over the years—Neighborhood Markets, Walmart Express, curbside pickup, in-store pickup—to make its low-price philosophy more accessible to value-minded, price-sensitive shoppers who, otherwise, may wish to avoid a time-consuming trek to a supercenter.
The retail giant recently unveiled its latest effort to merge value and convenience: Walmart’s next generation convenience store. This new-concept c-store, currently being piloted in Rogers, AR and Crowley, TX, features a walk-in beer cooler, sprawling areas devoted to hot foods and fountain drinks, and—don’t miss this—Walmart prices.
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