Ben Cost
September 12, 2019
New York Post
PepsiCo has jumped on the cashback coaster by launching PepCoin, its first-ever digital cashback rewards program for faithful customers.
The conglomerate’s new cashback promotion offers snack and soda enthusiasts the opportunity to “earn cash back anytime you buy both specially marked PepsiCo drinks and Frito-Lay snacks,” per the brand’s website.
Customers must simply buy a single-serve drink and snack with a special marking, use their phone to scan the codes of both within 48 hours of each other and money will be deposited into their PayPal or Venmo accounts.
However, shoppers will have to earn a minimum of $2 before any funds get injected into their account, according to Engadget. If customers can’t scan upon purchasing, PepsiCo says to keep “specially marked caps and snack bags to scan and earn later.” But even if you stockpile caps and bags like a squirrel, codes can also only be scanned once.
Customers can earn coin from a slew of different snacks and beverages, including Lay’s, Pepsi, Doritos, Cheetos and SunChips Harvest Cheddar, with over a thousand possible pairing options.
“We’re thrilled to help bring PepsiCo closer to their consumers for the PepCoin loyalty program,” said Leanne Sheraton, vice president of marketing at PayPal, in a press release. “Venmo and PayPal’s payout solutions provide the ability for physical brands to engage with their customers digitally while offering a convenient way for consumers to redeem and spend their cash rewards.”
But no need to hurry right away to a local processed food purveyor. PepsiCo told Engadget the promotion is permanent.
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