Parker’s Kitchen has rolled out a new in-store retail media network across over 100 locations in Georgia and South Carolina, aiming to deepen customer engagement and boost visibility for its brand partners.
Parker’s Kitchen has rolled out a new in-store retail media network across over 100 locations in Georgia and South Carolina, aiming to deepen customer engagement and boost visibility for its brand partners.
The initiative is powered by Axonet, a retail media technology provider, and integrates digital signage and in-store audio with the retailer’s Parker’s Rewards loyalty program.
By introducing targeted digital signage and in-store audio messaging, these new touchpoints will integrate with Parker’s loyalty program to create new opportunities for personalized customer engagement.
The move also aims to provide consumer packaged goods (CPG) partners with new channels to reach shoppers.
“At Parker’s, we’re elevating convenience by delivering not just quality and speed, but an exceptional experience that keeps our customers coming back,” said Darrin Samaha, Vice President of Marketing.
“Partnering with Axonet enhances our ability to connect with our customers in more meaningful, personalized ways — right at the point of decision.”
The network enables targeted content and promotions, enhancing the shopper journey while opening new revenue streams through brand campaigns.
This aligns with the chain’s broader strategy to fuse convenience retail with technology, building loyalty while driving incremental revenue from enhanced brand visibility.
Headquartered in Savannah, Georgia, Parker’s Kitchen serves more than a million customers weekly and continues to blend foodservice innovation with tech-forward retail.
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