Out of the box success!

Stock Box launched the first Australian product sample box to over 700 registered members on the 24th of November with resounding praise. “We could not have asked for a better result for our first box with a great selection of partner products and services, which was well received by our registered members” said Managing Director Craig Matthews.
With a selection of 10 products from companies such as Bayer, Slim Nation, Go Natural and SPC Ardmona, retailers for the first time were able to trial and test products and provide feedback, which will assist suppliers to better target their marketing efforts. What retailers are saying:
“This is a great idea as now there are products that I hadn’t heard of that I can access from my suppliers. Thank you!!!”
“I thought the box was great and the staff have enjoyed being a part of it as well. I wouldn’t change a thing.”
“It gives us a chance to sample some of what is available so that is good. We usually order the tried and true and reorder without looking further. Stock Box will introduce us to some new possibilities.”
Stock Box is an innovation in the industry, introducing more products to more potential buyers in a matter of weeks (not months) and for a fraction of the cost of a dedicated field force.
“From our retailer feedback on all the products presented in the first Stock Box, 52% of respondents indicated that they were not aware of these products, which highlights that in the largest segment of the convenience channel, suppliers marketing efforts are not cutting through.” Mr Matthews went on to say.
Stock Box is not just for independent operators, as it can also work as a 3rd party category manager for banners and groups. “It is in everybody’s interest to foster better insights on new products, and so for those banners and groups who endorse Stock Box to their members, all insight information on every product going through the box is shared with the head office at no cost. This is the Stock Box commitment.” said Mr Matthews
The next Stock Box for convenience is scheduled for delivery in February 2015 and suppliers are already lining up for a spot in the box. Following this, in April 2015, Stock Box will start servicing the Newsagent channel with their very own product sample box.

For more information on how you can get involved contact Craig at:
Craig.ma@mystockbox.com.au
0407467670