OCEAN SPRAY® LAUNCHES CRANBERRY CLASSIC™ AND CRANBERRY LIGHT™ IN SINGLE SERVE 

 
Australia’s #1 cranberry beverage brand[1] continues expansion into Petrol & Convenience 
AUSTRALIA, Sydney, It just got easier to drink Ocean Spray® on-the-go, with the launch of Ocean Spray® Cranberry Classic™ and Ocean Spray® Cranberry Light™ in 320ml bottles to complement the super fruit 85g snacking range.
Both ranges are available now nationally through http://www.the-distributors.com.au/ , and other leading convenience wholesalers.
Ocean Spray® Cranberry Classic™ and Cranberry Light™ are the #3 and #18 SKUs in the Grocery Ambient Juice aisle¹ by dollar value sales.
“On-the-go consumption is on the rise in Australia and people continue to look for more accessible, good-for-you beverage & snacking options. We are excited to introduce Ocean Spray® Cranberry Classic™ and Cranberry Light™ 320ml Single Serve formats into P&C. This will make it easier to enjoy the super fruit’s refreshing taste and functional health benefits. Each 250ml serve containing the antioxidant power from the juice of 55 cranberries,” said David Wingate, Category Business Development Manager at Ocean Spray.
Further, “Ocean Spray® Cranberry Light™ is on-trend, meeting Australians’ continued demand for low-sugar beverage options, offering the unique cleanse & purify benefits of cranberries, with only 20 calories per 250ml serve and no added sugar,” added Mr. Wingate.
Ocean Spray® will be supported by a new 2018 national advertising campaign rolling out across TV, Magazines, Social Media and In-Store Point-of-Sale.
The latest addition of Ocean Spray® single serve beverages is part of an ongoing commitment to providing more flexible and convenient options for consumers. This was supported with the launch of Ocean Spray® 85g Craisins® Dried Cranberries range mid-2017 with the following varieties:

• Craisins® Dried Cranberries Greek Style Yoghurt, 85g
• Craisins® Dried Cranberries Milk Chocolate, 85g
• Craisins® Dried Cranberries Trail Mix Fruit & Nut, 85g

“Retailers and foodservice outlets expect suppliers to provide solutions for consumers’ ever-changing eating trends and the introduction of Ocean Spray® juices in Single Serve addresses this change in consumption. As the global leader of cranberry juice products in over 100 countries with more than 85 years’ experience, we look forward to continuing our expansion in Australia into the P&C market,” Mr. Wingate added.
Ocean Spray® Cranberry Classic™ and Ocean Spray® Cranberry Light™ 320ml single serves is now available, with each 320ml bottle to retail competitively with other offers in the impulse fridge.
For Trade enquiries:
Australia – Please contact Stuart Alexander & Co on 1800 626 338 or email at oceanspray@stalex.com.au
*ENDS*
Media Contacts:
Saynaree Oudomvilay | Weber Shandwick| soudomvilay@webershandwick.com | 02 9994 4435 | 0415 951 991
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,200 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. In fiscal year 2016, Ocean Spray posted gross sales of over $2.2 billion. It launched locally in Australia and New Zealand over 20 years ago and today sells through sales agency partners Stuart Alexander in Australia & James Crisp in New Zealand. For more information visit: www.oceanspray.com.au
About Cranberry Health Benefits
For more than 50 years, Ocean Spray has been actively researching the cranberry’s unique healthy benefits to deliver products that not only taste good, but are good for you. Cranberries are an exceptional fruit that provide one-of-a-kind health benefits. Besides helping consumers meet the recommended daily intake of fruit, consuming cranberries may be a nutritional approach in helping to reduce certain infections in the urinary tract and stomach. This is increasingly important as the bacteria that cause these infections are becoming highly resistant to the strongest antibiotics used to treat them, fueling what the World Health Organization believes is one of the greatest challenges to public health today – antibiotic resistance. For more information about cranberries and your health, visit www.cranberryhealth.com.
For Trade enquiries:
Australia – Please contact Stuart Alexander & Co on 1800 626 338 or email at oceanspray@stalex.com.au
Visit Ocean Spray® Food Service Solutions www.oceanspraysolutions.com for recipe ideas designed for the Food Service & Beverage industry, and www.oceanspray.com.au for more information regarding Ocean Spray® retail products.

1. Nielsen ScanTrack, Australian Grocery, T. Ambient Juice and Drink, MAT to 29/10/2017 ($ Value Sales)