Nielsen 2011 ShopperTrends Report

March 2012

There has never been so much competition for the retail dollar. Likewise, there has never been so much change in traditional retailing. To help you work out how markets will be influenced by changing trends, Nielsen has created a common measurement of shopper behaviour across Australia. Decision making will be greatly improved as you tailor marketing activities to be more relevant to your shoppers. Nielsen 2011 ShopperTrends Report offers the most in-depth and complete analysis of the changing behaviour of shoppers throughout Australia. It covers the basics of where, when and how often people visit different outlet and channel types, and provides insights into key aspects of shopping behaviour, including:

Where shoppers buy key product types

Purchasing patterns across different stores

Which days your customers prefer to shop

How customers travel to and from your store

What customers like – and don’t like – about supermarkets

How many of your customers are using the Internet to shop and how often

The strength of the relationship between key chains and their shoppers

Across all channels

The Nielsen 2011 ShopperTrends Australian Report is designed to provide an in-depth understanding of consumer shopping patterns across different channels – from convenience to grocery to pharmacy. This special tenth anniversary edition looks at how changes in the supply chain and new store openings have clearly impacted shoppers during the past decade. The report examines how these shoppers are now taking back control, and how their demands are clearly shaping the future of Australian retailing.

Nielsen 2011 ShopperTrends Report is available in a number of report formats, including:

Individual Australian country report

Convenience Only

Convenience + Grocery

Convenience + Grocery + Pharmacy

Grocery only

Grocery + Pharmacy

Pharmacy only

The full regional report is also available. Please email justask.au@nielsen.com