Mondelēz unveils “Snacking Made Right” program

The global food company has unveiled its new tagline and purpose, “Snacking Made Right,” in which they offer consumers “the right snack, for the right moment, made the right way.” Mondelēz said in a statement it will go beyond its means to achieve cost and productivity improvements, including creative a more world-class customer service and enhancing its marketing and sales execution. It also adhered to promoting a good growth culture by focusing more on people skills and capability building with its new employee incentive structure. Source: Inside FMCG