Media Release – The Distributors Sales Reps Conference

Along the wave of being voted No1 Wholesaler in the 2012 Convenience Pulse survey and the No1 Distributor in the recent Convenience Retailers Choice Awards 2013, The Distributors continue to focus on improving their value proposition to Customers through the 1st Group Sales Reps conference & training

130+ of The Distributors Sales Representatives, from most of the 38 Warehouses of the Group, attended a two day training and development weekend at The Novotel Wollongong focussing on increasing their understanding of the Impulse / P&C market place, facilitated through the introduction of a 7 step process: 1 Plan, 2 Explore, 3 Respond, 4 Feedback, 5 Overcome, 6 Resolve, 7 Make it Happen

During Day 1, Brett Barclay, of Advantage Australia Research Group, provided the audience with a brief outline of the 2012 AACS State of the industry report.
Then Category reviews presentation completed the afternoon session, from key supplier partners Mondelez, Nestle, Snack Brands Australia, Bundaberg Brewed Drinks, Wrigley & Frucor.

Day2 focussed on Skills development and the introduction of a 7 step process “PERFORM” to improve the overall customer experience and effectiveness.
Role play allowed great interaction among participants with some elements of fun to boost Team building.

The 3days were concluded on Sunday with a guest speaker, greatly appreciated by the audience, Justin Herald the founder of the Attitude clothing brand, who spoke about how you can be successful by being different.

“All in all this Sales Reps gathering has been received by the majority of the participants as a great experience, and we will use the learnings coming out of this 1st conference & training to provide our people with more of these opportunities in the future ”, says George Tsapoutas, The Distributors General Manager Sales & Purchasing. “Opportunities which we will continue to share with our Key Supply Partners”.