As the convenience industry continues to evolve beyond its traditional fuel and tobacco roots, 7-Eleven Australia is positioning itself at the centre of a more digitally connected, food-focused and experience-driven future.
In this week’s episode of The Future of Convenience podcast, Chief Commercial Officer Matt Keogh outlines an ambitious vision with host Dan Munford, recorded live in Sydney during the Australian Association of Convenience Stores (AACS) Annual Conference.
“Convenience retail is evolving, our range is evolving to meet those needs,” said Keogh.
“We have a quite aggressive expansion plan in place. So we’re looking to double our footprint by 2034, have more than 1000 stores by 2030.”
Keogh detailed how the retailer is reshaping its offer to meet the demands of younger consumers while aggressively expanding its national footprint and digital capabilities.
With more than 750 stores currently operating across Australia, the business is increasingly focused on becoming what Keogh described as the “convenient local store” for Australian consumers, combining physical expansion with a growing omni-channel proposition that already sees e-commerce account for around 7% of total sales.
Much of that future growth is being built around foodservice and Gen Z engagement, areas Keogh believes will define the next era of convenience retailing.
The retailer has expanded heavily into fresh and globally inspired food offers including sushi, onigiri, pizza and fried chicken, while also introducing more experiential marketing aimed at younger shoppers.
The strategy reflects changing shopping habits among younger consumers who are increasingly digitally native, socially influenced, and seeking both value and experience from retailers.
Keogh noted that global collaborations and trend-led products are helping the business stay relevant with that audience.
Munford, who was in Australia attending the AACS annual conference in Sydney, explored how broader industry shifts are accelerating the need for transformation across convenience retail, particularly as declining tobacco sales and changing mobility trends reshape traditional business models.
“Food is that future,” said Keogh. “I’m passionate about 7-Eleven transforming and becoming that food-led destination.”
Technology is also playing a growing role in that transformation, with the retailer investing in AI-enabled merchandising, forecasting and pricing systems alongside frictionless payment solutions and enhanced mobile experiences.
The Future of Convenience Podcast is available on all major podcast platforms including Spotify and Apple Podcasts, with new episodes featuring global convenience retail leaders released every other Tuesday.
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