Going offline and offering great experiences are top of mind for retailers, as discussed by several industry leaders on the first day of Shoptalk Europe in Copenhagen this week. During his keynote, Westfield CEO Steve Lowy discussed the new open-air, design-led Westfield Century City in Los Angeles, which he described as a “wonderful shopping experience”.
“[Retail] has to have a physical platform that wows the consumer and evokes their senses in a way that online can’t do. There are 50 new retailers, there’s a heavy focus on food, tech, automotive and leisure. People are spending their dollars in different ways than before, so you need to provide services, health and fitness in a beautiful environment,” he said. “On top of that, you need to provide people with the ability to shop when and how they want to shop with who they want to shop and create an opportunity to have a digital platform that excites them.” Lowy championed the need for retailers to offer both great physical and digital experiences for their customers.
Source: www.insideretail.com
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