SYDNEY: The Australian Beverages Council, Australian Association of Convenience Stores and
National Retail Association commend the South Australian Government for its action to remove noncompliant energy drinks from retail shelves across the state.
Australia has some of the strictest regulations around energy drinks in the world, regulated by
Standard 2.6.4 of the Australia New Zealand Food Standards Code.
Under this Standard, energy drinks can contain no more than 32mg of caffeine per 100mL or 80mg in a 250mL container.
This is comparable to the amount of caffeine in a cup of instant coffee made with one teaspoon of powder.
Australian Beverages Council CEO, Geoff Parker welcomed today’s news and applauds the South
Australian Government and Health officials for their decisive action to remove non-compliant and
dangerous products from the shelf.
“The regulations for Australian energy drinks are long standing and are some of the strictest for this
product category in the world.
Consumers can be assured our members fully comply with Australian regulations.”, said Parker.
Australian Association of Convenience Stores CEO, Theo Foukkare was heartened to see South
Australia identifying non-compliant energy drinks that should not be available for sale to consumers
in retail outlets.
“These efforts need to be replicated in every state and territory to stop noncompliant drink suppliers continuing to push unapproved products into retail environments.
Our Retail members have strict processes to ensure that all energy drinks that are available for sale meet
the strict Australian guidelines.”
National Retail Association Director of Policy, David Stout welcomed the commitment from South
Australian Health officials to educate retailers on identifying non-compliant, imported energy drinks.
“Educating retailers to identify non-compliant products is a critical step to assist retailers in supporting the government to help keep Australians safe through the identification and removal of these products from shelves”.
Contact: Cathy Cook, Head of Corporate Affairs, Australian Beverages Council
Phone: 0406 399 211
Email: cathy@ausbev.org
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