Iced-coffee drinkers ‘Dare’ to be different

2 September 2014
Roy Morgan Research
It’s no secret that Australians love their coffee, but all too often it’s the latte-lovers,
espresso-fiends, cappuccino sippers and flat-white fanciers that get all the press. Here at Roy
Morgan Research, we believe it’s high time a less prominent but equally important segment
of our caffeinated nation was recognised: folks who consume coffee-flavoured milk…
During the 12 months to June 2014, 1,314,000 Australians (or 6.8% of the population 14+)
drank coffee-flavoured milk (often known as iced coffee) at least once in any given seven-day
period. Nearly five percent (4.9%) of the population consumed a dedicated coffee brand — a
brand of milk that offers coffee flavour only — a slight increase on the proportion that
consumed this type of flavoured milk back in June 2009 (3.5%).
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