HOW DOES SNACKING VARY ACROSS THE GLOBE?

Late-night snacking is common in the U.S., while Europeans prefer snacking in the morning.

Snacking now accounts for more than 20% of global food and beverage sales, with consumers under 40 leading the charge across all major regions, according to research firm Circana.

The Snack Unwrap: The Insatiable Craving for Growth in the Global Snackscape report delved into the snacking habits of each region and analyzed how “shifting motivations and local market dynamics are transforming the global snackscape.”

The report found that while afternoon snacking is nearly universal, other habits differ: Late-night snacking is most common in the U.S., Europe leads in morning snacking occasions and Australia sees lighter snacking early in the day.

The report also found that consumers are willing to pay more for snacks that are multifunctional such as those with high protein, functional ingredients or that offer convenience.

And that value equation “is prompting shifts in market dynamics.

Private label snack sales are rising, fueled by innovation slowdowns among branded products in some regions and retailer investments in premium, health-forward offerings.”

With 49% of U.S. snackers under the age of 40 reaching for three or more snacks per day, targeting younger snackers’ wants is critical, the report said.

Beyond frequency and format, Circana said other factors at play include:

Snacking motivations differ by region, with the U.S. leaning into functional and emotional needs, Europe favoring variety and value and Australia/New Zealand embracing bold flavors and new formats.

Healthier snacks dominate early dayparts, while indulgent and savory items trend in the afternoon and evening.

Packaging remains a top purchase driver, acting as both a billboard and a trust signal in crowded aisles.

Retailers are accelerating innovation through co-branded products, quick delivery formats and vending channels.

View article source here.