Frozen Dispensed Beverages Lead Growth

CSD Staff
Feb 06, 2013

Insight Beverages launches on-trend mix of traditional and unique frozen beverages.

Frozen dispensed beverages were a $408 million category in 2011 and have continued to grow faster than Convenience Store Foodservice overall, according to Technomic.

Frozen coffee growth is expected to remain in the double digits at 22%. To capitalize on a growing product category, with average profit margins of more than 70%, Insight Beverages is launching a range of on-trend flavors in its frozen dispensed beverage line, bringing convenience store operators unique opportunities to differentiate.

“Frozen dispensed beverages lead as convenience store revenue generators and are proven to attract repeat customers. Granitas have the potential to create $4,000–$12,000 incremental gross profits per store, per year, and frozen coffee can bring in $3,500–$10,000 incremental gross profit per store, per year. It’s about offering consumers more unique reasons to walk into a convenience store and widening the customer base in the process,” said Andrew Dun, Vice President, Marketing, Insight Beverages.

Insight Beverages’ research on consumer taste profiles, operator needs and flavor trends has resulted in the creation of a winning line of flavors for frozen carbonated beverages, frozen coffees and granitas. The company’s latest frozen carbonated beverage flavors range from a traditional Fruit Punch to the more adventurous Piña Colada, Melon Berry, Black Cherry and Mango Lime. Granitas are available in fun flavors varying from Margarita to Mango, Horchata and Green Tea with Honey. Coffee-flavored granitas include Caramel Latte, Cappuccino, Mocha Cappuccino and French Vanilla Cappuccino. Orders are currently being taken for flavors that convenience store operators will offer this summer.

Convenience Store Chains interested in a product trial can now order 90 days of free samples of frozen coffee, granitas and/or frozen carbonated beverages, for up to five stores. Insight Beverages will also facilitate equipment placement, full in-store merchandising support and in-store framing for equipment, to execute the product trial.