Australia’s largest online food ordering platform Menulog expects at least half the $18 billion food service market to move online over time, mirroring the digital shift in travel, insurance and job ads. Menulog says 25% of Australians are currently ordering food online, but with high levels of smartphone ownership and internet access that is expected to rise to at least 35% in the short term – similar to that in the UK – and eventually reach levels similar to those in travel bookings and job ads, where between 50 and 70% of business has shifted online. According to a report issued by Menulog this week, the online food service market is worth $3.5 billion and growing eight times faster than the total food service market, driven by demand from time-poor consumers seeking greater convenience. Source: www.afr.com
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