Food Lion Announces Store Brand Super Sale

Jan 10, 2012
Progressive Grocer

From Jan. 11 through Feb. 7, Food Lion shoppers will have a chance to earn up to $10 in free groceries every time they buy store brand products. When they shop at a Food Lion store during the “Store Brand Super Sale” and purchase at least four store brand products using their Food Lion MVP card, shoppers will earn a money-saving coupon, the Salisbury, N.C.-based retailer said.

The coupons are redeemable on each customer’s next grocery bill. Customers may view full details of the promotion online at www.foodlion.com. The promotion is available in all markets, Food Lion said.

“Food Lion wants to put money back in customers’ pockets by rewarding our loyal customers,” said Shavonne Clark, Food Lion’s director of retail marketing and innovation. “Our sales trends show consumers are using more store brand products, and this is one way we can thank customers who use our line of store brand products. We also want to provide additional incentive for customers who may not have tried our store brand products.”

Customers get $1 in coupons for the first four store brand products they purchase and 25 cents back for each additional store brand product they buy — up to $10 — Food Lion said. Store brand products included in the super sale include Food Lion brand, my essentials, Home 360, Home 360 Baby, Home 360 Pet, Healthy Accents, Nature’s Place and Taste of Inspirations.