True Protein’s new ultrafiltered milk-based shake will be the cleanest on the market, with 30g of pure protein, using real ingredients, no added sugar and zero artificial additives.
Protein Shakes. Finally Done Right.
The supplement market is overflowing with ready-to-drink (RTD) protein shakes and bars, but many contain processed ingredients, unnecessary additives, and sugars your body doesn’t need.
True Protein, founded on the Northern Beaches by Ben Kiereth, has always refused to compromise on quality.
This commitment has earned the brand a loyal following among Australia’s elite athletes, including Jess Hull OLY, Genevieve Gregson OLY, Rohan Browning OLY, Jack Della Maddalena, Khan Porter, and more.
In April 2026, True Protein will launch the True All Natural Protein Shake, Australia’s cleanest RTD protein shake, a product five years in the making.
“It took us five years to develop this product,” explains Ben Kiereth, “but I am so proud of what we are putting out there.
For over five years, we have been working on a ready-to-drink protein that stays true to our standards: real ingredients, ultrafiltered grass-fed dairy, zero artificial additives, nothing that doesn’t belong in your body.”
The breakthrough came when ultrafiltration technology advanced, allowing True Protein to finally create the RTD they had always envisioned, that is, a shake built for real life: your desk, car, gym bag, travel, long workdays, and early mornings.
Why This RTD Is Different
True Protein’s new shake isn’t just about macros; it’s about real food on the go.
It delivers clean fuel for busy days with the following benefits:
● 30g Pure Protein: Ultrafiltered, grass-fed dairy provides high-quality, complete protein for recovery, energy, and fullness.
● Made from Real Milk: Unlike most RTDs made from reconstituted powders, True Protein uses real milk, naturally higher in protein after ultra-filtration.
● All-Natural: No gums, stabilisers, carrageenan, or artificial sweeteners, just real milk and natural flavours.
● No Added Sugar: Naturally sweet from milk alone.
● Lactose & Gluten Free: Gentle on digestion.
● Smooth Texture & Clean Finish: Enjoyable to drink, without heaviness or bloating.
● Available in Rich Chocolate and French Vanilla.
Whether you’re at the gym, desk, airport, or on-the-go, this product is designed to be natural nutrition ready when you are.
Why It Took Five Years To Make
“Quality is essential for the True Protein brand, so that is why we had to wait until the right technology existed”, explains Ben Kiereth.
“We didn’t want to just put out another RTD.
We really wanted this product to contain only milk, with no additives, to make it the cleanest on the market.
Now that the ultra-filtration process exists, we have been able to make it happen.”
Stockists
True Protein’s RTD will be available at https://www.trueprotein.com.au/ and select wholesalers.
About True Protein
From humble beginnings to becoming one of Australia’s most trusted wellness brands, True Protein is the vision of Northern Beaches-based entrepreneur Ben Kierath.
His mission was simple: create clean, natural, Australian-made supplements in a market flooded with overly processed, additive-laden products.
Eleven years ago, Ben returned home after six and a half years in the UK and noticed a glaring gap in the local supplement industry.
“Every product I found on the shelves was packed with preservatives and artificial ingredients”, Ben recalls.
“I knew there would be a place in the Australian market for something clean, natural and local, so I took inspiration from some of my favourite UK products and I added in what I thought was missing.”
The result was True Protein, a brand built on transparency, quality and commitment to helping people live healthier lives.
“From the start, the goal was to create a world of healthier people”, says Ben.
“I wanted to create products that are clean, science-backed and completely free from unnecessary fillers and artificial ingredients.”
While True Protein first gained a loyal following among athletes and gym-goers, the brand has since expanded to offer a comprehensive wellness range for everyday Australians, staying agile and evolving with consumer needs.
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