Retail Immersion – Melbourne
22nd May, 2024 @ 8:30 am - 23rd May, 2024 @ 5:00 pm
Developed by retailers and wholesalers, Retail Immersion is an immersive learning program where participants learn, through first-hand experience, how to manage a convenience retail business.
Participants take responsibility for the management and operation of a simulated convenience retail business in a virtual marketplace. During the program, participants work in teams to manage a full retail P&L with the objective of becoming the most successful retailer in the virtual marketplace. Each team must continuously strategise and navigate the complexities of multiple elements of a convenience retail business model. Through a combination of offline theoretical lessons and online applied learning, participants use live data and outcomes, and are challenged to think strategically and problem-solve in real-time.