David Jones set to launch Australia’s fanciest convenience store chain

Source: www.news.com.au

The well-heeled residents of Australia’s most affluent enclaves are going to have a whole new world of convenience at their feet, thanks to David Jones’ latest venture. As part of its $100 million assault on the premium food sector, the department store chain is planning to open small-format stores in the wealthy suburbs where the bulk of its shoppers live. Billed as high-end convenience stores, they will measure from 300 to 500 square metres — about the size of a Thomas Dux store — and sell exclusive, premium brands that can’t be found at the major supermarkets. David Jones food group executive Pieter de Wet said the convenience store chain would be unlike anything Australia has seen before.

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