Howland Blackiston, Principal of King. Casey will be a keynote presenter at the AACS Convenience Leaders Summit in Sydney on 23/24th August and will also be part of the AACS Overseas Study Tour in October 2017. Make sure that you do not miss these terrific and informative events.
Customer Zones: The Critical Elements
The most successful retail and restaurant brands have recognized that their stores are not just branded boxes. Each store is actually a collection of many individual “customer operating zones”. By identifying these zones and understanding how customers think and behave in each zone, retail and restaurant brands can create zone-specific merchandising strategies and communications that are sharply responsive to how customers use these zones. The end result is a customer experience that is faster, easier, and more enjoyable, while differentiating the brand and maximizing business results. “COZI®” (Customer Operating Zone Improvement) is the proven methodology pioneered by King-Casey and used by many leading retail and restaurant brands to develop path to purchase communications and merchandising strategies that drive sales.
View This Free Report
See how this blend of science and creativity is used to help retail and restaurant brands manage their entire customer journey. Learn the step-by-step process and discover the kind of results brands are realizing. Just click on the image for your free copy of our detailed King-Casey report: Using Customer Zone Merchandising to Increase Sales and Improve Customer Satisfaction.
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