HIGHLIGHTS.
- Convenience Measures Australia (CMA) and Fonto have launched a partnership to deliver the next generation of consumer insights for the Petrol & Convenience (P&C) sector.
- The Convenience retail category is in the midst of transformation as it navigates the revenue impacts of changing tobacco sales legislation and changes in shopper behaviour.
- The CMA Shopper Reports will relaunch with a combination of daily transaction data and trigger surveys collected by Fonto, alongside CMA’s longstanding category expertise and industry relationships to generate consumer insights and identify new growth opportunities.
- First data is expected to be available from March 2026.
BODY.
Convenience Measures Australia (CMA) and Fonto have jointly relaunched CMA Shopper Reports, a suite of syndicated insights products for Australia’s Petrol & Convenience (P&C) sector that connects what shoppers do and why they do it.
Combining CMA’s long-running Shopper Report programs and Fonto’s partnership with Mastercard Open Banking and Finance, the product merges person level transaction data with best-in-class research to understand P&C shopper decisions and behaviour from real customers in near real time.
“This is a new chapter for CMA to deliver unique insights to the P&C Channel by increasing our access to shoppers and the numbers we can get to.
The fact that we are now integrating actual transaction data in a continuous longitudinal program means we can quickly respond to our customers’ needs and provide ongoing visibility of the shopper and what they do in our Channel and elsewhere.” said Corinne Barclay, Director, CMA.
The category has been substantially impacted in recent years with changes to tobacco sales legislation, dramatically impacting Channel performance.
Additionally, changes in shopper behaviour including lower loyalty in search of value has impacted foot traffic.
Powered by Fonto’s growing community of over 90,000 connected members, the new suite of CMA services will provide continuous measurement of customer experience and purchase behaviour, collected from more than 30,000 survey responses across the year.
“Given CMA’s long heritage and deep experience in the category, we are delighted to be partnering with them.
Our transaction data cuts through the say–do gap to give commercial teams a single, credible source for missions, drivers and purchases, so brands and retailers can see the full picture and move faster,” said Ben Dixon, CEO, Fonto.
What sets this suite of products apart:.
· Complete market understanding: Ongoing competitor insight allows retailers and suppliers to benchmark and compare on spend, mission, purchase details and experience.
· Always-on: Continuous data collection unlocks a level of longitudinal granularity not previously possible in Petrol & Convenience.
· Verified behaviour and attitudes in one place: De-identified bank transactions linked to survey responses reconcile what people do with what they think and feel.
· Customisable, rapid learning: Always-on access lets brands ask additional bespoke questions to gather fast and robust insights.
· Flexibility: Monthly and quarterly reports accompanied by bi-annual topical deep-dives enabling both tactical and strategic decision making.
· Beyond P&C: With Fonto’s broader data ecosystem, P&C clients can look outside P&C to understand adjacent categories and how their customers behave.
CMA will release their first Shopper Reports in March 2026, with teaser insights available from January 2026.
ABOUT FONTO.
Over 90,000 Australians share their daily financial transaction data privately and securely with Fonto, allowing accurate understanding of buyer behaviour over time.
In global partnership with Mastercard Open Banking and Finance, Fonto’s members complete surveys about their purchases and customer experience, triggered by actual transactions, providing accurate consumer insight from real people.
ABOUT CMA.
CMA is a research agency with longstanding category leadership in the Petrol & Convenience sector, working with both major and independent retail brands to deliver shopper insights, benchmarking and consumer research.
FURTHER INFORMATION.
For further information regarding this release, contact:.
Ben Dixon CEO, Fonto Ben.dixon@fonto.com.au 0411 705 669 Corinne Barclay Director corinne@cma.com.au 0437 272 934.
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