SEPTEMBER 25, 2013
THE AUSTRALIAN
A CAMPAIGN created for Coca-Cola Australia has won Best in Show at the Interactive Advertising Bureau’s MIXX digital marketing awards in New York, boosting the country’s digital creative credentials.
“Small World Machines”, credited to ad agencies Leo Burnett Sydney and Chicago, set out to unite people in India and Pakistan by filming them buying a Coke via a touchscreen vending machines, and simultaneously showing them an image of someone else doing the same thing in the other countryThe campaign also won a gold award in the Special Innovation – Can’t be Contained category and in Digital Out-of-Home.
Other Australian winners included Seek Volunteer, created by Leo Burnett Melbourne, which took gold in the Direct Response and Lead Generation category for “Volunteer to Promote Volunteering”, as well as in the Not-for-Profit/Public Service category.
GPY&R Melbourne and VML won gold in Mobile Advertising and Branded Mobile Application for “Mobile Medic”, which was created for Defence Force Recruiting.
“Build with Chrome”, which was created by M&C Saatchi’s Mark division and North Kingdom for Google, also won silver in Brand Destination Site.
Seventy-three winners were announced in 31 categories, including new ones created to digital marketing trends such as augmented reality, e-tail, content marketing and others.
IAB president and CEO Randall Rothenberg said: “Once again, the boundaries of creativity, innovation and artistry have been redefined. These digital campaigns exemplify interactive marketing excellence, expanding the power, scope, impact and results that digital can bring to brands across the marketplace.”
Subscribe to our free mailing list and always be the first to receive the latest news and updates.