Bulla teams up with Mondelez to launch frozen Marvellous Creations line

Aoife Boothroyd
9 April, 2014
Foodmagazine
Bulla Dairy Foods has announced their license to produce a frozen range of Mondelez Australia’s successful confectionery line, Cadbury Marvellous Creations.
Australia’s oldest owned and operated family dairy company, Bulla Dairy Foods has announced their license to produce a frozen range of Mondelez Australia’s successful confectionery line, Cadbury Marvellous Creations.
Since the initial launch of Cadbury’s Marvellous Creations in May 2012, the line has gone from strength to strength with a number of new flavours added mid last year. Nicolas Georges, Director Premium Chocolate & Dairy, Research & Development, Asia Pacific said the brand’s latest offering – the new frozen format – was the perfect addition to the hugely successful line.
“Cadbury Marvellous Creations confectionary range has been one of our most successful confectionary lines in our history,” said Georges.
“By bringing this product to life in a frozen format, we’re confident that the melding of two already popular categories will create an opportunity for consumers to purchase, share and enjoy with friends and family in a novel way.”
Bulla’s General Manager of Sales, Marketing and Innovation, Nick Hickford says that the release of the new frozen range marks a perfect strategic fit for both Mondelez and Bulla.
“The launch of this hugely successful confectionary range into the frozen category will enable both companies to demonstrate the innovation and creativity consumers are seeking from packaged foods today,” said Hickford.
“…It’s a focus for the entire industry to develop products that drive consumers in-store – something that Cadbury Marvellous Creations Ice Cream will encourage”.
Cadbury Marvellous Creations Ice Cream comes in packs of four with flavours including:
· Jelly Honeycomb Cookie
· Jelly Popping Candy Beanies
· Banana Candy Bubblegum Fudge Cookie