BP Australia has expanded its partnership with fuel distributor Recharge Petroleum into South Australia, strengthening its focus on regional Australia.
The Recharge Petroleum expansion comes after BP announced its intention to acquire South Australian based fuel retailer, X Convenience, in May 2024.
Recharge Petroleum’s bp-branded distributor network supports customers in the Northern Territory, Western Australia, and now South Australia.
Wei Chi Wong, Vice President, Supply, Midstream and B2B Asia Pacific at BP, welcomed the expansion.
“Recharge Petroleum’s exceptional performance and growth in Western Australia and the Northern Territory make it the ideal partner to enhance bp’s brand presence across regional and remote South Australia.
“The expansion will leverage the synergies between Recharge Petroleum’s established networks into South Australia, unlocking even more opportunities for our customers to access bp fuel throughout these key markets.”
Recharge Petroleum has been a bp distributor for over eight years and has been instrumental in representing the bp brand in the Pilbara and Kimberley regions of Western Australia, and in revitalising bp’s market presence in the Northern Territory.
Steve Crawford, Owner of Recharge Petroleum, said the company’s commitment to customer satisfaction and community support remains steadfast.
“Recharge Petroleum looks forward to continuing our partnership with bp, enhancing our strong service offerings to deliver quality bp fuel services to more Australians.”
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