Posts by theo@aacs.org.au

1. Patties: Four’N Twenty Pies Patties Foods lit up QMS’ new digital large format site at Emporium Melbourne with a 3DOOH full motion ad for Four’N Twenty’s Paris 2024 Olympics “Running on Paris Time” campaign. The show-stopping ad saw a giant 3D hand reach from within the billboard, grab a Four’N Twenty pie and take a bite – an iconic ad for an iconic brand, produced by the QMS QUBE team. 2. Omega Omega is a great example of a brand using premium assets and powerful creative to tell a compelling brand story. Omega’s use of consecutives across the premium City of Sydney digital street furniture network was a very strong brand statement that made smart and effective use of a media channel. 3. Allianz and Woolworths: Paris 2024 Olympics campaign Allianz, Woolworths and many other leading brands took full advantage of QMS’ Paris 2024 Olympics digital screen network this…

Service stations with the lot have arrived in Sydney as part of Viva Energy’s national rollout of the OTR brand, in a makeover that is 30 years overdue. Jevan Bouzo (left), CEO of Convenience & Mobility at Viva Energy, and Yasser Shahin, executive chairman of Peregrine Corporation, which sold the On the Run business to Viva last year for $1.15 billion. Home-brand energy drinks, $3 Moe’s hot dogs and mini-supermarket aisles are at the centre of an Australian petrol station renovation for the digital age.| The $4 billion ASX-listed Viva Energy took a $1.15 billion punt last year on the acquisition of the On the Run business from Adelaide’s billionaire Shahin family. It is convinced the OTR brand will be as successful as Bunnings and JB Hi-Fi on the national stage. Until now, almost nobody in Sydney has heard of it. But in Adelaide, OTR fills a gap in the market where…

Gift cards are popular at this time of year. To help your business avoid problems with gift cards, we’ve listed the rules if you sell gift cards and some important things for your business to remember. Rules if you sell gift cards Your business must clearly state: Avoid any surprises when the recipient is using the gift card Recipients should not be required to pay any additional fees or charges on gift cards. In most circumstances your business cannot have terms and conditions on gift cards that allow you to charge post-supply fees. Post-supply fees may include things like: Most gift cards must have a minimum 3-year expiry period The law says that most gift cards must have a minimum 3-year expiry period, unless an exception applies. Businesses should check whether any exceptions apply and can refer to the ACCC website. If exceptions don’t apply, the gift card must be…

With the cost of living continuing to rise, carsales is stepping in to help ease the strain for Aussies. hrough a new venture with bp Australia, carsales members can now access a 6 cent per litre discount on fuel*, redeemable via the carsales app at over 900 participating bp sites across the country. Recent research from carsales highlights an increase in Aussies who have had to adjust their budget for a car due to the increasing cost of living and inflation (62%) and this was particularly the case for Gen Zs and Millennials.** By leveraging the nationwide reach of bp, carsales is providing its members with a valuable fuel discount that integrates seamlessly into their everyday lives through the carsales app. “We’re excited to be partnering with bp to bring real savings and value to our members,” said Rafael Constantinou, executive general manager of marketing, content & customer at carsales.…

GC Brands, the distributor of Hi-Chew in Australia, has secured a deal to range the popular Japanese confectionery in 7-Eleven stores nationwide. The launch includes four SKUs of Hi-Chew, marking a major step forward for the brand’s growth in the Australian market. Guy Bennett, Senior Brand Manager at GC Brands, shared his enthusiasm for the new partnership, highlighting its importance for the brand’s development in Australia. “Hi-Chew is Japan’s number one chewy candy and now a huge brand in a number of markets outside Asia, such as New Zealand and the USA. We’ve seen really strong growth since introduction into the Australian market, but launching four SKUs into a blue-chip retailer like 7-Eleven gives us the opportunity to really support Hi-Chew with a strong presence on the shelf and in store.” The partnership reflects a growing demand for unique, international confectionery in Australia. “GC Brands has a strength in international…

The ACCC has given the green light for Viva Energy’s acquisition of the remaining 50 per cent stake in LOC Global from New World Corporation (NWC), after the fuel giant agreed to divest 14 retail fuel and convenience sites. The court-enforceable undertaking addresses competition concerns related to the overlap between Viva Energy and LOC, which operates over 100 Liberty-branded retail sites across mainland Australia. “Without the divestiture, the ACCC was concerned the proposed acquisition could increase prices and reduce service offerings, particularly in Adelaide and in certain local areas in Darwin, regional Queensland, and regional Victoria,” said ACCC Commissioner Dr Philip Williams. The 14 sites, located in South Australia, Victoria, Northern Territory, and Queensland, will be transferred to Solo Oil Corporation, a wholly owned subsidiary of NWC. The divestments must occur on or before the finalisation of Viva Energy’s acquisition of LOC. “We consider with the divestments, Solo will become…