13/05/21
Inside FMCG
Australia has experienced an unprecedented rise in demand for subscription services across the country, according to a research by food-delivery company Deliveroo.
The study found that 62 per cent of Australians are currently using more than six subscription services. The most popular type of subscription service is TV streaming services, followed by food subscriptions.
Growth of subscription services mostly resulted from customers’ need for convenience, variety and cost savings, the survey concluded.
To keep up with the trend, Deliveroo has launched its own subscription service ‘Plus’, offering Aussies access to unlimited deliveries for a monthly fee. The launch follows the trial of the service in 2019 where more than 45,000 customers signed up in the first month.
“This is primarily aimed at supporting families and couples who are ordering larger baskets as a group,” the company said in a statement. “Deliveroo has seen a surge in people ordering for multiple numbers and wants to make delivery more affordable and accessible for them.”
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