An Enduring Legacy of Freshness and Customer Experience

Freshness has always been the secret ingredient to Andersen’s of Denmark’s lasting success. Made daily to ensure freshness at its Potts Point premises, the ice cream contains fresh cream and the finest natural ingredients from Australia, Belgium and Denmark.
Andersen’s of Denmark Ice Cream was first established outside Denmark in Solvang, California in 1978 under the name of The Great Danish Cone Company. The business has been producing and selling premium quality ice cream based on the Danish founding family’s traditional recipes, dating back more than three generations. Today, Andersen’s of Denmark has a significant presence in Asia and three standalone stores in NSW and SA as well as a network of retailers
“People who love ice cream will taste and appreciate the Andersen’s of Denmark difference,” says Steven Zhou, General Manager, adding that the ice cream suits various dietary requirements as it does not contain artificial flavours or colours, eggs or gelatine, vegetarian-friendly and majority of their flavours are gluten-free.
Delivering the Freshest and Finest Treat…
To deliver a truly great ice cream experience, the team at Andersen’s of Denmark understand that in today’s competitive environment, any fine product will need to go hand in hand with superior customer service.
“Our sole purpose is to make our customers happy. We take pride in delivering our fine ice cream in a friendly, clean and inviting environment, leaving little room for anything but a truly pleasant experience.” Zhou shares.
For this reason, Andersen’s of Denmark made the decision to remove the minimum spend for card transactions in August. “We believe that each customer visit is an investment of time for a great ice cream experience and we would only do their time justice by ensuring that remove any barriers or limitations for them to enjoy our product. Having no minimums, we are making it easy for customers to pay however they choose, with no limitations on cards,” explains Zhou.
…topped with timeless customer experience
Customers clearly love the option of using their cards to pay for their favourite scoop of Andersen’s of Denmark ice cream, regardless of purchase value. Since having the Zero Minimum signage prominently displayed across two stores, the Andersen’s of Denmark business has witnessed many regular customers switch to using cards, from 10-12% of total sales steadily increasing to 18-20% of total sales.
“The customers certainly prefer not needing to carry extra change and from our perspective, that is one way we’re making their lives easier. We expect the volume of card transactions to increase over time,” Zhou says.
An added upside to removing the zero minimum has been the improvement to operational efficiency, as Andersen’s of Denmark staff find that they now need to carry less change in the till.
Zhou adds, “The change has undoubtedly been a positive one. We look forward to see how offering a great customer experience will propel the timeless Andersen’s of Denmark trademark freshness towards the next four decades and beyond.”