RESEARCH DEMONSTRATES NO CHANGE IN AUSTRALIAN SMOKING RATES SINCE INTRODUCTION OF PLAIN PACKAGING
LONDON – The smoking rate in Australia has remained unchanged since the introduction of plain packaging a year ago according to a report issued today by London Economics, one of Europe’s leading policy and economics consultancies.
The research is one of the first comprehensive surveys of smoking prevalence since the introduction of plain packaging in Australia one year ago. This analysis concentrates on actual smoking behaviour, as reported by study participants both before and after the implementation of the new tobacco packaging requirements, which more than doubled the size of the health warning on the front of the pack and removed all brand imagery from tobacco packaging, requiring tobacco products to be sold in plain packaging.
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