AACS Overseas Study Tour in October will be accompanied by Howland Blackiston, Principal of King -Casey

14 March 2017
King Casey Bulletin

A Regional Supermarket Chain

Adams Hometown Market is an American supermarket chain in the Northeast with key competitors such as Stop and Shop, Big Y and ShopRite. To better compete with these bigger and better know brands, Adams management turned to King-Casey to differentiate the Adams Hometown Market brand and improve the customer experience, from curb to checkout.

Developing An Optimized P2P Strategy

The Adams Hometown Market path to purchase consists of many different customer zones, both inside and outside the store (above). Each zone requires messaging strategies with their own set of business objectives, customer needs and design solutions.

The Journey Starts at the Exterior

A new optimized brand identity and tagline was developed to clearly communicate the Adams Hometown Market brand positioning of freshness, quality and friendly service.

Branded Communications Lead the Way 

An optimized P2P communications system improves ease and speed of navigation and shopping throughout the customer journey.

Sub-Branding Provides Consistency and Differentiation 

Sub-branding individual departments provides consistency with the master brand identity while simultaneously achieving department differentiation as customers shop the store. 

P2P Optimization Results in Double-Digit Sales Growth

The Adams Hometown Market optimized P2P communications system has generated double-digit sales increases versus existing stores.