Just as we promised last week, here are the key headlines from our presentation at the AACS conference:
Discounters have virtually doubled their market share in the UK over the last 5 years based on a number of factors:
- There is a general shopping trend to more local, small format retail outlets
- Cheeky or provocative advertising
- A pledge to source from Britain where possible
- FMCG brands alongside good quality non branded lines
- A ‘less is more’ approach to ranges
- Catering for different shopper missions
- A move to premiumisation in some departments
Have a look at our slides for examples of all of the above.
Click here if you’d like to chat more about our P&C shopper research.
Australian P&C Shopper Report
We are excited to announce the release of a BRAND NEW Australian P&C shopper report – available NOW.
This report delivers truly actionable insight, covering over 120 topics, all focused on understanding the Australian shopper; their wants, needs, drivers and barrier to purchase within P&C. The report also uncovers shopper’s current attitudes towards price, promotions, range, and service.
Contact us to access our full report.
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