Shopper insights play a vital role in helping to identify what shoppers want, how their shopping habits are evolving and how convenience store retailers (in collaboration with their supplier partners) can capitalise on ever-changing shopper attitudes and behaviours.
Understanding this will help to influence their purchasing habits.
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For more information on how companies use shopper insights to improve their business performance click here to view this interview from Neil Turton, joint MD of him! international.
Posted in Industry News, Press Releases
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