Field AgentTM , The Realise Group’s crowdsourcing iPhone App, is now utilizing the latest mobile technology to capture both video and audio insights direct from customers at point of sale or in their home.
Along with other powerful Field AgentTM functions, this latest video and audio functionality offers insightful information for projects involving Auditing (fact finding/data gathering) and Research (opinions/insights).
Gathering insights via this mobile technology allows consumers to provide detailed feedback at the point they interact or are influenced by a product or service in a way that delivers better recall, emotion and candor.
Collecting real-time video and audio data via Field AgentTM can eliminate the problems associated with typical methodologies that require consumers to recall information days or weeks after their engagement with a product or service.
As easy as pressing ‘record’ on their iPhone, this functionality provides authentic access to customers giving instinctive and spontaneous in-the-moment thoughts and reactions to a product or service.
At times shopper feedback can be planned or seem canned. With mobile research, consumers respond in real time, allowing you to capture their sentiment and quotes in a way that truly tells a story.
For more information on Field AgentTM contact Kate Gorman, The Realise Group, 0434396909
CLICK HERE TO VIEW THE FIELD AGENTTM VIDEO
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