Wake up with McDonald’s

September 26, 2013
The Australian

NETWORK Ten has announced a sponsorship that will see fast food chain McDonald’s catering for the hosts, crew and on-air guests of its new breakfast program Wake Up. Hosts Nuala Hafner, Natarsha Belling, James Mathison and Natasha Exelby will be able to chow down on their favourite McMuffin with the announcement this morning that McDonald’s will set up an on-set outlet, which is being dubbed the smallest McDonald’s in the country, staffed by two Maccas crew members.According to Ten’s statement, “a range of McDonald’s breakfast items, including McCafe products” will be served.The deal, the value of which was not disclosed, is likely to come in for criticism from children’s advocates, concerned at the prominence of product placement from a fast food chain at a time when children are often watching TV.”We are delighted that McDonald’s Australia has become part of the Wake Up family,” Ten’s director of morning television Adam Boland said. “McDonald’s approach to its partnership with Ten is fresh, original and compelling – just like Wake Up.” McDonald’s Australia Chief Marketing Officer, Mark Lollbacksaid, “It’s great that we’ve been able to create something that’s new and fun for the breakfast TV program”. – See more at: