Last week, ReddyExpress and OTR’s Minions and Monsters Retail Campaign won the award for the Best Retail Marketing Campaign at the 2026 Licensing International ANZ Excellence Awards, recognising a campaign delivered in partnership with NBCUniversal Media.
Shell OTR and Shell Reddy Express came together to deliver a seamless and engaging customer experience across Australia. This national campaign, and the recognition it has received, highlight the strength of Viva Energy Australia‘s retail network.
Exclusive collectibles and exciting in-store experiences brought the campaign to life for customers through a coordinated national activation. The campaign showcased how strong brand partnerships can create memorable customer moments while driving outstanding retail outcomes.
We’re incredibly proud to see this campaign recognised and would like to thank NBCUniversal Media for their partnership in bringing Minions and Monsters to life across our network.
Thanks to Nicki Geddes, Connor Hurley, Melanie Green and Atomic 212º for all your hard work!
Congratulations to everyone involved, and to all finalists and winners recognised at this year’s awards.
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