June 25, 2013
The Age
Several popular liquid breakfast products including Sanitarium’s Up & Go and Kellogg’s breakfast drinks make dodgy nutritional claims, consumer group Choice says.
Choice says an investigation into 23 liquid breakfast products including Devondale Fast Start, Dairy Farmers Oats Express and Aldi Goldenvale Quick Start has found they make false claims about being high in fibre or a good source of protein.Shonky claims on liquid breakfasts such as ‘high in fibre’, ‘fibre for digestive health’, and ‘goodness of three grains’ is a cause for concern,
“Shonky claims on liquid breakfasts such as ‘high in fibre’, ‘fibre for digestive health’, and ‘goodness of three grains’ is a cause for concern,” Choice spokesman Tom Godfrey said.
“Liquid breakfasts have on average 1.5% fibre, which is well below the 10 per cent benchmark for high fibre.
“It is grains away from the 39.5 per cent fibre offered by some bran cereals.”
The investigation also found that 10 of the 23 products investigated have more than 23g of sugar per serve – roughly the same as a chocolate bar.
“If its energy you are after, the breakfast drinks Choice reviewed ranged from 700kj to 912kj and fall short of a regular meal that comes in at 2000kj,” Mr Godfrey said.
The consumer group says liquid breakfasts are a growing category in the supermarket aisles with Santarium’s Up & Go ruling the market since its launch 15 years ago, selling 34 million litres through supermarkets in the past year alone.
AAP
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